The Pandemic’s Impact on Fashion

Originally written & published for Nasheman, Karachi.  The $2.5 trillion dollar fashion industry has been hit hard by the COVID-19 pandemic in several ways – from supply chains and retail to fashion weeks. Will it give the industry a chance to restart, or will businesses operate as per usual? Keep reading to find out, and learn about the social and environmental impacts of COVID-19 and … Continue reading The Pandemic’s Impact on Fashion

pakistani fashion, pakistan, fashion, sustainability, ecofriendly, environmental, carbon footprint, ethical, upcycling, traditional

Exclusive Insights: Fashion Sustainability in Pakistan

Originally written & published for ‘The Environmental‘ by GarbageCAN, Karachi.  Apart from learning so much about climate action + waste management in Pakistan, my three months at GarbageCAN! Sustainable Waste Management also gave me the opportunity to dive into the fashion landscape here! For this article, I had the privilege to interview Syntech Fibres, famed luxury designer, Deepak Perwani himself, ethical fashion label Koel, and NGO Rana Liaquat Craftsmen … Continue reading Exclusive Insights: Fashion Sustainability in Pakistan

fashion, style, runway

Eco-Fashion: Runways & Awards

Originally written & published for Luxiders Magazine, Berlin. Read here. In the midst of Spring/Summer 2020 fashion weeks, we take a moment to look at the other end of the spectrum, at eco-fashion runways. With countless new luxury collections showcased during the two most important times of the fashion calendar (FW/SS), it’s important to slow down and consider alternatives that are not only good for business, but … Continue reading Eco-Fashion: Runways & Awards

Style | Summer In Seoul

Top three vacay looks. Denim on Denim Black button-down shirt with necktie, distressed + flared denim jeans, denim jacket, mom’s black slip-ons and embellished Gucci sunglasses. Red Bubblegum Cold-shoulder knit sweater with midi button-down skirt, Adidas sneakers and (unknown)  sunglasses. Citrus Zest Tie-front crop top with midi skirt, brown loafers, cheetah print clutch and gold accessories.   Continue reading Style | Summer In Seoul

mashal mush, hk, travel, tourism, over tourism, holidays, spain, barcelona

A Deep-Dive Into Overtourism

Originally written & published for Luxiders Magazine, Print Magazine Edition #2, Berlin. In today’s digital age where cultural, religious and language barriers are crossed by international globetrotters – long gone are the days when traveling used to be considered a form of luxury, as it is now something more of a necessity. It’s become an escape for many on the search for personal growth and an … Continue reading A Deep-Dive Into Overtourism