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life thru mash

by mashal mush

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lifethrumash, mashal mush, mashal travels, america trip, USA 2016, california, san jose, exploring cali, CA

Mashal MushFebruary 2, 2017January 12, 2018

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Snaps & Shots

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Sand Dunes and Sunsets, Dubai

Window Seat Sights

Hengua (Henna + Jagua) hands by Sara’s Henna.

Hassan Mosque, Casablanca

Eiffel Tower, Paris

Underwater Friends, Koh Samet

Road from Calgary to Jasper

Sunsets in Savannah

Zellij (Mosaic Art) in San Diego

Fontaine de Vaucluse

Karachiite

Chicago

Top of the Rock, Rockerfeller

Cokes Beach, Thulusdhoo, Maldives

San Jose, California

Rotten Sunflower

Sant Pau Recinte Modernista, Interiors

Home for the Summer; Lacoste.

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Fabric dyeing uses 5 trillion liters of water a year and 8,000 chemicals in the process, and accounts for 20% of global water pollution. When textile mills dump synthetic, non-biodegradable dyes into nearby freshwater sources, rivers turn unnatural shades of red and blue - a huge environmental + social challenge as it's also linked to cancer rates & skin diseases. What are some of the ways that factories and retailers can combat this? . At eco-factories that I visited in Sri Lanka, leftover water from dyeing plants is collected, pumped into tanks, filtered, cleaned and reused for irrigation, which not only makes the process circular, but also gives back to local communities. Some opt to use natural dyes, but “just because dyes are natural does not mean that they are organically harvested. Pesticides and herbicides may have been used on the crop or perhaps the crop itself may be genetically modified,” as @globalorganictextilestandard mentions in our interview for @luxiders_magazine. . Dyes from @archromagroup, a Switzerland-based company, creates colors from agricultural waste with a water-efficient process that uses less than 10% of water required for conventional dyeing processes. So, the most sustainable option for brands would be to continue exploring and using safer dyes, preferably those evaluated and approved by a credible program. Additionally, they should be transparent about it so that consumers can make informed decisions. . #fashion #sustainablefashion #sustainability #climatechange #pollution #ecofriendly #clothes #igers

Did you know that 90% of the cotton we wear is genetically modified? Cotton production is responsible for 18% of worldwide pesticide use and 25% of total insecticide use - making it the dirtiest crop as well as the thirstiest, since it takes more than 500 gallons of water to produce one cotton T-shirt. 💦 However, over 30 of the world’s most renowned clothing companies, including @hm, @burberry, @adidas, @nike and more have pledged to use 100% sustainable cotton by 2025. According to the @globalorganictextilestandard, organic cotton allows retailers to make a verifiable sustainability claim for their textile products, as consumers buying-decisions are becoming increasingly influenced by the environmental and social footprint a product has. 🌎 . But as @drchristinadean from @getredressed stresses, “we need to be more aggressive in our expectations of the fashion industry and move away from "less bad" being an acceptable achievement and we must instead focus on how we can make fashion good". 💯 #fashion #sustainablefashion #sustainability #climatechange #cotton #style #fastfashion #ethical #ecofriendly #organic #hkig

@luxiders_magazine Print Issue #3 is out! Featuring an article by yours truly on the ‘Ethical Dilemma’ 💫 . In an industry that is constantly evolving to introduce newer alternatives for conventional methods and textiles, it’s easy to get confused in the plethora of options and difficult to make informed, ethical decisions. So, we’ve approached some key leaders and simply asked them one question: what is more sustainable, and why? From textiles and dyes to child labor, stay tuned for interesting insights from @fash_rev, @fashionforgood, @globalorganictextilestandard & @getredressed 🤩 . #fashion #sustainablefashion #sustainability #lifestyle #style #contentcreator #ecofriendly #textile #climatechange #ethical #luxury

I started this page to inform, inspire and influence towards fashion sustainability. But after almost two years of actively engaging myself in this industry, i’ve learnt that it never stops. As an anti-consumerist that works in marketing for the retail sector (ironic, i know) - nothing describes my perpetual state of mind more than content + customer fatigue. Whether i’m scrolling through my feed, walking on the streets, or working on a new campaign at work - my brain is tired. I’m sick of hearing about new brands everyday, seeing retail spaces that add no value to our lives, and being targeted to (and unfortunately, also creating) ads that tell me i need new THINGS. 🤯 . How many more new consumer goods and designer clothing do we need in the market until we’ve sucked the earth dry of its resources? Needless to say, there are some amazing brands and retailers bringing innovative + sustainable solutions to the table (which we all love) but do we really need anymore? Don’t get me wrong, it’s these new, niche brands that are spreading awareness around sustainability and encouraging better consumers to buy BETTER. But like @unwrinkling ‘s article on @fashionista_com states, “we can’t buy ourselves out of the problem.” 🌎 . Maybe my words won’t make a difference, maybe they will. Either way, i encourage you to think about every purchase you make, because each one is a statement about what you stand for / believe in. My little green steps involve buying less of everything, whether it’s supposedly good or bad. 💫 . #fashion #style #sustainability #climatechange #shoppingonline #designer #new #zerowaste #ecofriendly #nature #igers

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